YMCA Calgary


Social Media

Due Date: Sunday 23rd, 2012

Assignment # 2

YMCA Calgary started back in 1902, in Maclean block downtown, first they started out slow by opening a library, they had classes, and public reading rooms for young boys/men; they only had 125 members at that time. Seven years later in 1909 YMCA first building was opened in Calgary which now is known as the Central Y. Years after years YMCA got bigger, later on they had camps, equipments, they had men’s club, girls club, they had different campaigns for example they had a “The Growing Strong Together campaigns” and they reached their 10 million goal in 2007.  In 2008 the YMCA created “Green Team” which it will help the organizations to become environmentally friendly. Now in 2012 YMCA will open a new Calgary health region campus, they want to focus on health and wellness. In this blog I am going to discuss how YMCA is using their own blogs, how they’re using other social networks, and what kind of services they offer.

YMCA Calgary use’s their blog very well, they frequency updated it mostly every day, they have different sections on their blog site, they have a blog for locations, camps, and life at the YMCA. In the location blog they update others on what’s going on in their location for example, if they have a new location they would update others in that community so they know where it is. In the camp section they updated others also on what will go on while camping, they have two different camps one is “Camp Chief Hector YMCA” and the other one is “Camp Riveredge YMCA”. Finally the other section is life at the YMCA; in this section they have different blogs for kids, youth, and adults. As I was reading through the blogs in each section, I don’t see any difference’s, all of the section I discussed has the same news, they are repeating them just in a different blog section. YMCA does engage with the readers by updating them frequency letting them know what is going on in the camps, how they could stay fit and healthy. They connect very well if you go to their website and go through it you will see the updates, their history, careers and volunteers etc. YMCA does not only uses blogs to stay connected, they have a Facebook page, Twitter, YouTube, and Pinterest. They have pictures, updates, videos, and deadline for certain things on Facebook, on twitter they have also pictures, they reach out with others, updated their tweets frequency, on YouTube they have camps tour, health videos, work out videos etc, finally on Pinterest they have posts, pictures, etc. Finally I am going to discuss one last thing.. I am going to talk about what services they offer, YMCA offers many services for example they offer a daycare, babysitting, personal training, private swim lessons etc. All the prices are also included on the website for the services.. they babysit your child while you work out, you have up to 2.5 hours, in the daycare they help your children to discover new things. YMCA offers many things for you and for your children, and helps the community out a lot.

I was really surprised when I read about YMCA, I didn’t know they have so much to offer, and how much they are helping the community out, they have donations, special events, and they have all that on their website with one click you could know everything about YMCA. In my opinion I didn’t see any weakness with communicating with everyone, they updated frequency, they post when special events happens, they let the reader’s know what’s going on in the YMCA and outside the YMCA. They are always trying to make the community better, and help others stay fit and healthy.



One thought on “YMCA Calgary

  1. Hi Maya: Thank you for the nice write-up about YMCA Calgary. Contact us anytime if you would like more information about how we stay connected with digital communities.

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